What is the DECA “I Am DECA” campaign focused on?

The "I Am DECA" campaign is centered on highlighting the profound impact that participation in DECA has on the personal and professional growth of its members. This campaign focuses on the experiences and skills that students gain through DECA, such as leadership, teamwork, and communication, which are essential in both academic and career pursuits. By emphasizing personal stories and testimonials, the campaign seeks to inspire current and prospective members, showcasing how DECA positively influences their lives and prepares them for success in the business world.

While developing business plans, discussing financial literacy, and promoting entrepreneurship are certainly important aspects of DECA's overall mission and programming, they are not the primary focus of the "I Am DECA" campaign. Instead, this initiative concentrates on the holistic development of members as individuals, reinforcing the idea that DECA is more than just a student organization; it is a pathway for personal transformation and empowerment.