Which audience is primarily targeted by DECA's resources and programs?

DECA's resources and programs are designed primarily for high school and college students. This focus aligns with DECA's mission to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. By concentrating on students, DECA provides valuable experiences, competitions, and professional development that foster essential skills and create opportunities for career exploration in business-related fields.

High school and college students benefit significantly from DECA's various initiatives, such as competitive events that challenge them to apply their knowledge in real-world scenarios, while also encouraging networking and leadership skills. This emphasis on student engagement is pivotal for shaping future business leaders, making it the primary target audience for DECA's offerings.